Revenue Science provides a leading targeting platform and advertising marketplace
that connects people to engaging advertising with the most advanced behavioral and targeting capabilities available in the market.
Testimonials
Advertiser/Agency Testimonials
"Advertisers who took part in the Search Re-TargetingT program saw cost per acquisition drop by almost 40 percent. Revenue Science gave us a compelling new offering to recommend to clients as part of an integrated search media plan. Our clients are really interested once they see how effective the program is at maximizing dollars spent on paid search."
Hartland Ross
President and CEO, eBridge Marketing Solutions
"With the larger, quality audience and precise targeting capability that Dow Jones Online now offers, we have increased both the efficiency and effectiveness of our communication with key business decision-makers."
Todd Forsythe
Vice President of Marketing, Oracle
"This is the type of forward-looking step that we have come to expect from The Guardian, and it shows that they truly understand what advertisers want. Behavioral targeting opens up an entirely new world of possibilities for our clients to establish a closer relationship with a more receptive audience and see a positive change in the return on their advertising investment."
Alex Jeffries
Media and Planning Director, Profero
"Revenue Science is a leader in understanding consumer media behaviors and translating the insights into action. Naturally I'm thrilled to align with this organization. They demonstrate the kind of advanced thinking that will make passion-based targeting-an SMG priority-more powerful and measurable, which is a great advantage for our clients. We share a belief that the best way to target consumers is through the media they actually consume-a philosophy that not only holds the key to Internet advertising, but advertising across all forms of digital media."
Rishad Tobaccowala
Chief Innovation Officer, Publicis Groupe Media
"Industry leadership and innovation have always been the hallmarks of Singapore Airlines. Toward this end, we have found the Online Journal's e-advertising capabilities to be cutting-edge in all respects, allowing SIA to speak directly to our target market in a clean, uncluttered environment. Revenue Science has provided SIA with precision targeting logic to maximize the impact of our message and to ensure that it reaches the most appropriate audience, resulting in greatly reduced advertising waste."
Kenneth Bright
Vice President of Marketing – NA, Singapore Airlines
"The combination of Interest-Based Targeting, the power of the combined Dow Jones brands, plus the ability to target a desirable audience makes this a compelling and smart advertising buy. Oracle's advertising campaign will focus on positioning it as a thought leader in business integration and intelligence. The interest-based segments are based on subscribers who are defined as "technology enthusiasts"-those who visit the technology sections and/or read stories about technology across Dow Jones Online."
Andrew Swinand
SVP/Group Client Leader, Starcom Worldwide
(Oracle's media planning and buying agency)
"Behavioral targeting is a tremendous tool that we've only scratched the surface of, but for it to grow, we must be able to measure exactly what behavioral targeting promises: the quality of the audience reached. The agreement between Revenue Science and Nielsen//NetRatings provides an additional layer of transparency that helps prove the value of the audience, and can be integrated into the planning process."
Alan Schanzer
Managing Partner, MEC Interaction
Publisher Testimonials
"Behavioral targeting with Revenue Science will create more value for our run-of-network inventory and ensures we create high-value segments that are not linked to channels. In turn, advertisers can now target their audiences increasingly effectively. Revenue Science is the leader in the space and has considerable experience thanks to their work in the U.S. I am delighted to be able to offer this service to our clients."
Mark Milner
Chief Operations Officer, Associated Northcliffe Digital
"Revenue Science is the long-acknowledged leader in behavioral targeting for automotive media, and our new relationship will enable www.CarandDriver.com to expand our online inventory and to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products. We chose Revenue Science because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior."
Jim Keplesky
VP Interactive Sales, Car and Driver
"We are very pleased to work with Revenue Science to bring this new category of advertising to Japan. Behavioral targeting represents a growing percentage of all online advertising in the United States and we strongly believe that behavioral targeting will be a fast-growing trend for Internet advertising in the Japanese market in 2006 as publishers seek to increase sales and to enhance the value of their sites."
Hirotake Yajima
President and CEO, Digital Advertising Consortium
"We are excited to have another great solution to offer our advertising clients who are looking to develop an even deeper relationship with our highly coveted male, 18-34 year old consumer. Working with Revenue Science's behavioral targeting product will further allow us to provide yet another customized targeting solution for our advertisers."
Steven Rosenblatt
National Advertising Director, Dennis Digital
"Revenue Science was well prepared with a detailed and straightforward activation process that outlined all the key milestones. They had knowledgeable representatives who were very accessible, making it easy for us to understand exactly where we needed to be and when to hit our launch objectives."
Jana Massey
Director of Ad Operations, Edmunds.com
"Our site regularly sells out ad inventory in its golf and motor-sports categories. We plan to use the (Revenue Science) technology to let advertisers target readers in those sections when they are elsewhere on the site, and to charge more accordingly. This is a way we can create additional inventory in two oversold, inventory-depleted areas."
Tristan Leaver
Head of Business Development, Guardian Unlimited
"The Guardian has always been at the forefront of digital media and partnering with a global technology leader like Revenue Science is an important step in maintaining our leadership position. The ability to place relevant ads based on who a person is and what they have done, not just the page they are on, delivers tremendous value to our advertisers, increasing cost efficiency and reducing waste."
Adam Freeman
Deputy Ad Director, Guardian Unlimited
"This truly takes online targeting to a whole new level and exponentially increases the results generated by our client's interactive advertising campaign. Revenue Science gives Internet Broadcasting the ability to micro-target food enthusiasts with specific attention to local traffic reports."
Adam Gordon
Vice President of National Ad Sales, Internet Broadcasting
"The growth of online automotive ad dollars has increased requests from marketers for new, cost-effective ways to reach our high-quality automotive audience and Revenue Science gives us a powerful new capability to meet that demand. We met with several potential behavioral targeting partners and Revenue Science emerged as the clear choice due to the company's superior technology and its smart, experienced people who demonstrated a real understanding of our specific needs."
Mitch Lowe
CEO, Jumpstart Automotive Media
"Revenue Science has been great to work with, from initial pitch to implementation to ongoing management. Our account manager is great. He is always available, prompt, and easy to work with. I would recommend them without issue."
Melissa S. Chapman
Director of Web Services, Kelley Blue Book
"Working with Revenue Science makes us the first in the online automotive category to offer behavioral targeting which will allow our advertisers to reach their premium markets. We are impressed by Revenue Science's vision for online advertising and the untapped opportunity behavioral targeting holds for us and our advertising partners."
Robin Cooper
VP of Advertising & Business Development, Kelley Blue Book
"NIKKEI.net has always strived to be the most valuable online media for both users and advertisers, and today we continue that by launching a behavioral targeting program to enable advertising that matches our users' interests. Installing this revolutionary new technology will add significant value for NIKKEI.net."
Noboru Yoshioka
Executive Officer & General Manager, Electronic Media Bureau for NIKKEI.net
"Revenue Science's service and technology gives us the ability to identify and target more of our highest value inventory for advertisers. We are thrilled to be able to use this to create more value for them and others."
Walker Jacobs
Vice President of Media Sales, Reuters
"Incorporating behavioral targeting will help us deliver greater value to our advertisers and we believe Revenue Science is the right partner to make this happen."
Scott Engler
Director of Global Advertising Sales, Shopping.com
"Revenue Science's technology will let our advertisers deliver their campaigns directly to specific segments of our 6.4m unique users-no matter what part of the site they are on."
Ken Breen
Print and Online Sales Director, Telegraph.co.uk
"We selected Revenue Science because of its ability to deliver its sophisticated technology and services to our U.S. Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean, and Spain. Behavioral targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services."
Fernando Rodriguez
CEO, Terra
"The addition of Revenue Science's behavioral targeting services to our advertising options lets our advertisers reach a specific segment of our audience with their message, enhancing awareness and driving acquisition."
Tom O'Regan
Vice President of Advertising Sales, TheStreet.com
"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences. Revenue Science's industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences."
Javier Saralegui
President, Univision
"Behavioral targeting will allow our advertisers to reach their target audience in a highly measurable way based on how our users actually experience the site. This takes full advantage of the fact that the Web is an addressable medium, which is especially relevant for reaching consumers effectively."
Caroline Little
CEO and Publisher, Washingtonpost.Newsweek
"Because of WhitePages.com's high reach to active online consumers, we can offer significant behavioral- and geo-targeted inventory that can play an important role in an advertiser's overall campaign strategy-whether branding, direct response, or both."
Susie Kang
Senior Vice President, WhitePages.com
Industry Expert Testimonials
"Almost 50 percent of respondents to a 2004 JupiterResearch executive survey said behavioral targeting was the best use of ad dollars in the future."
Gary Stein
Former Senior Analyst, JupiterResearch
"Revenue Science is leading the industry by linking demographics to usage segments and bridging the gap between traditional media and online research metrics."
Dr. Larry Ponemon
Founder and Chairman, Ponemon Institute