Creative Guidelines

This document provides guidelines about working with creative units and aims to answer some of the questions you may have. Please note that all creative is subject to Revenue Science approval.

Sizes

Creative Name	Width (px)	Height (px)	GIF/JPG Max File Size	Flash Max File Size	HTML Code Max Size
Banner	468	60	20k	30k	2k
Skyscraper	120	600	20k	30k	2k
Wide Sky	160	600	20k	30k	2k
Leaderboard	728	90	20k	30k	2k
Med. Rectangle	300	250	20k	30k	2k
Pop-unders	720	300	40k	40k	2k
	700	300	40k	40k	2k
	600	400	40k	40k	2k
	x	x	40k	40k	2k
• Additional Sizes May be Available by Request.

General Creative Requirements

Sponsor of advertising placement must be clearly displayed.
No more than 3 loops, 15 seconds max, no more than 6 seconds per loop.
Border required for white or transparent backgrounds.
Audio: No audio allowed unless initiated by user.
Video: Auto-play upon load (with user-initiated sound). No audio looping.

Flash Requirements

Must have backup image.
Creative must be “functional.” If graphic contains radio buttons, drop-downs, etc., they must function as such.
See Flash Specifications section for more details.

HTML Requirements

The total number of supporting files can not exceed 8 components per creative unit.
Creative may not contain more than 2 images.
Navigation to the landing page must be via hyperlinks. Hyperlink destinations must be http:// or https:// URLs.

Third-Party Creative

Third-party creative must fit within the proper guidelines specified above.
All third-party creative must be able to accept a dynamically generated click-tracking URL.
Revenue Science requires that all third-party and HTML tags be able to handle a click-tracking URL. If your third-party ad server is not DART or Atlas, please include instructions on how to utilize this click-tracking
functionality along with this creative.
Individual third-party tag must be generated for each unique creative.
Revenue Science accepts the following third-party ad tags: 24*7 Real Media, Accipiter, AdRevolver,
Atlas DMT, Doubleclick (DART), Eyeblaster, Interpolis, MediaPlex, PointRoll, Tangozebra, Viewpoint,
Zedo.

Click Tracking Details

Revenue Science requires that the entire creative be clickable to increase click-through ratio and
performance.
All creative must spawn a new window.
All Flash creative must contain a clickTag variable.
The Revenue Science ad server needs to track both the click and acquisition events.

Flash Specifications

Click-through functions must use the “getURL” command:
On(release) {
getURL (clickTag, “_blank”);
}
When sending Flash banners to Revenue Science, please provide the following for each banner in a
unique zip file per banner:
- .swf file
- Default .gif or .jpg file
- Click-through URL
Please make sure that your ActionScripts support https:// destination URLs.

Expandable Units

Adhere to size restrictions, above.
Expand Method: Automatic or by click expand method.
Dimensions: Can expand horizontally to a total width of 700px and vertically to a total height of 400px.
Close Method: A close button (both “Close” and “X”) must be visible at all times.
Sound: User-initiated sound events.
Backup Creative: A backup .gif of .jpg for users with missing plug-ins or unsupported browsers.

Creative Alterations

When a creative unit does not function correctly in our ad server, Revenue Science will identify the problems needing to be corrected and contact the client with feasible solutions. When available, Revenue Science will offer to alter the creative on behalf of the client. Revenue Science will only run client-approved creative.