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Revenue Science Names Regina Sebring Vice President of Channel Management

NEW YORK (December 1, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and direct response advertising, today announced that Regina Sebring has joined the company as vice president of channel management. Sebring will be responsible for managing post-sales relationships with all U.S. publishers, as well as facilitating strategic relationships between U.S. agencies and Revenue Science’s publisher clients. She will be based in the company’s New York office and report to Jeff Hirsch, chief revenue officer.

“Regina’s experience in identifying, negotiating, and developing strategic partnerships is yet another impressive addition to Revenue Science’s industry-leading customer service,” said Hirsch. “We look forward to her taking an active role in creating and sustaining key relationships with advertisers and publishers that help both accomplish their goals.”

Sebring joins Revenue Science with over 10 years of experience in both traditional and online advertising. Most recently, Sebring was the director of online media at ICON International, where her main responsibility was developing strong relationships with advertisers and publishers for the Online Media Division.

Prior to ICON, Sebring was the director of media development at ValueClick Media, where she managed a team of strategists tasked with integrating and expanding the company's network reach, as well as fortifying strategic relationships in the online media community.

Previously, she held a similar role at Advertising.com where she created high-revenue publisher offerings, and procured and negotiated business development partnerships.

“I’m excited to work for Revenue Science and help put their advanced capabilities and best-in-class technology to work for publishers and advertisers. Growing these relationships, and most importantly, continuing to improve results for our partners will enhance the company’s great reputation,” said Sebring.

About Revenue Science, Inc.

Revenue Science is the leader in behavioral targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. With clients like ESPN.com, Gannett, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.

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