Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Revenue Science Enters the Netherlands with De Telegraaf
NEW YORK (July 19, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Telegraaf Media Group to provide its industry-leading behavioral targeting platform across De Telegraaf’s publication websites. This agreement marks Revenue Science’s entry into The Netherlands, and builds on the company’s position as the world-wide leader in targeting advertising.
“With this partnership, we’re able to offer our advertisers an ideal way to reach their targeted audience,” said Aschwin de Bruijn, sales manager Telegraaf Online Sales. “We’re proud to be the first Dutch organization to utilize Revenue Science’s industry-leading targeting capabilities and we look forward to working with them to help deliver better results for our advertisers’ campaigns.”
Telegraaf Media Group is an independent Dutch media company, and De Telegraaf is the nation’s most widely read paper. Revenue Science’s behavioral targeting will enable Telegraaf Media Group’s publications to increase the value of its on-site inventory for advertisers who want to reach the company’s many desirable audiences. As a result, marketers can amplify the reach and effectiveness of their online advertising campaigns in ways never before possible.
“As we continue to expand our presence in Europe, De Telegraaf is clearly one of the best partners to work with,” said Jeremy Mason, Revenue Science’s European Director of Client Services. “They are a market leader in the Netherlands and an ideal partner. With a loyal audience and a rich set of behaviors, advertisers will be able to take advantage of advanced targeting packages, and we look forward to a long and successful partnership.”
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, WashingtonPost.Newsweek Interactive, and Wall Street Journal Digital. Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.
About Telegraaf Media Group
Telegraaf Media Group N.V. (TMG) is a listed, independent Dutch media group, primarily active in the field of newspapers, magazines, puzzle publications and door-to-door papers. In addition, information is commercially exploited via the internet, (mobile) telephone and digital screens, either directly or through strategic participations.
The company holds interests in e.g. SBS Broadcasting, Sky Radio Group, Expomedia Group plc and B.V. Algemeen Nederlands Persbureau (ANP). Telegraaf Media Group is active in the Netherlands, Belgium, France, Denmark, Sweden and Ukraine.